F&B · Franchise · Brand Strategy

I Build Brands That
Scale & Get
Remembered.

I'm Surya Mishra — Founder of Chaimitra, and the person brands call when they want to grow faster, franchise smarter, and build a presence people can't ignore.

Book ₹999 Strategy Call See What I Do
3+
Years building
Chaimitra live
50+
Brands studied &
strategies built
₹0
VC funding —
100% bootstrapped
Surya Mishra at Chaimitra
Currently Building
Chaimitra ☕
India's Franchise Chai Brand
Only 3 consulting spots open this month — 2 already taken. Book before they're gone.
F&B Brand Building ✦ Franchise Strategy ✦ Content Systems ✦ Personal Brand ✦ GTM Strategy ✦ Brand Positioning ✦ D2C Growth ✦ Salon Brands ✦ F&B Brand Building ✦ Franchise Strategy ✦ Content Systems ✦ Personal Brand ✦ GTM Strategy ✦ Brand Positioning ✦ D2C Growth ✦ Salon Brands ✦
Surya Mishra
Founder · Strategist
Surya working
Always Executing
Surya reading
The Art of the Pitch
About Surya

Not a Consultant.
A Builder Who Consults.

Most brand consultants tell you what to do from the outside. I'm doing it from the inside. I'm actively building Chaimitra — a franchise chai brand — from scratch, without VC funding, in one of India's most competitive markets.

That means when I sit across from you, I'm not reciting textbook strategy. I'm sharing what's actually working right now — in brand building, franchise strategy, and content that converts.

I work with F&B founders, D2C brands, and service businesses who are serious about growth — not just likes and followers.

🍵 F&B Founder 📊 Brand Strategist 🏪 Franchise Builder 🎥 Content Systems 🚀 0 to Scale
What I Do

Three Ways I Help
Brands Win.

🍽️
F&B Brand Building

Your food or beverage brand deserves a strategy that makes customers choose you over everyone else — and keeps them coming back.

  • Brand positioning & identity clarity
  • Target audience definition & messaging
  • Competitive differentiation strategy
  • Customer experience design
  • GTM strategy for new locations
🏪
Franchise Strategy

Want to expand without burning cash? I help you build the systems, brand, and pitch that attract the right franchise partners.

  • Franchise-readiness audit
  • SOP creation & ops documentation
  • Franchise pitch deck & positioning
  • Unit economics modelling
  • Franchisee acquisition strategy
📱
Content & Personal Brand

Content that actually builds your brand — not just your follower count. I build systems that turn your story into inbound clients.

  • 30-day content strategy & calendar
  • Platform-specific content system
  • Founder personal brand strategy
  • Scripts, hooks & post frameworks
  • Lead generation through content
How It Works

Simple. Sharp.
Effective.

01
Book Your Call

₹999 for 30 minutes. We diagnose your biggest growth blocker in the first 10 minutes.

02
Get Your Plan

You walk away with a clear, actionable strategy — not a vague direction or a generic template.

03
Execute Together

For ongoing work, we go deeper. I become your strategic partner — not just a consultant.

04
Scale & Win

More customers, stronger brand, franchise-ready systems. Real results you can measure.

Social Proof

What Founders
Say.

Real feedback from founders who've worked with Surya or taken his strategic advice.
★★★★★

"Surya's lens on brand positioning is different. He's not giving you textbook advice — he's speaking from building a real brand in the field. That clarity is rare."

R
Rahul S.
F&B Founder, Lucknow
★★★★★

"The content strategy session was worth 10x what I paid. In 30 minutes he identified exactly why my Instagram wasn't converting despite good numbers."

P
Priya M.
Salon Brand Owner
★★★★★

"I came with a fuzzy vision of franchising and left with a crisp roadmap. The franchise readiness audit alone changed how I think about scaling my business."

A
Ankit T.
QSR Franchise Owner
Surya at Chaimitra
☕
Chaimitra — Live Proof of WorkBuilt from scratch · No VC · Franchising
My Living Case Study

I Don't Just
Advise. I Build.

Chaimitra is not a past project or a case study from 5 years ago. It's happening right now. I'm in the trenches building India's next chai brand — dealing with brand strategy, franchise expansion, content growth, and operations daily.

This means every strategy I give you is battle-tested, current, and real. Not recycled frameworks. Not borrowed playbooks. What's working today, for a brand being built today.

3+
Years of Live Building
₹0
External Funding
∞
Lessons Learned Daily
Only 1 spot left this month
Book Your Call

One Call Can Change
Your Brand's Trajectory.

Stop guessing. Start growing. Book a focused 30-minute strategy session and walk away with a clear plan — not more confusion.

Strategy Call with Surya
30 minutes · 1-on-1 · Video or Call
₹999

One-time session fee — no hidden charges

  • Brand audit of your current position
  • Your #1 growth blocker identified
  • Clear 30-day action plan
  • Franchise readiness assessment
  • Content strategy quick-wins
  • Direct WhatsApp follow-up
Book My Strategy Call — ₹999 →

Spots fill fast — 2 booked this week already

🔒 100% Confidential
⚡ Response in 2 hours
✅ No commitment after
📞 WhatsApp + Video